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Last night, on 13 November 2025, the city of Geneva hosted the grand celebration of haute horlogerie: the Grand Prix d’Horlogerie de Genève (GPHG), often described as the Oscars of the watchmaking world. The 25th edition of the industry’s most prestigious awards ceremony took place at the Bâtiment des Forces Motrices (a former hydro power generating station in the heart of Geneva). The 2025 Academy and Jury, chaired by journalist, author and historian Nick Foulkes, honoured 19 exceptional creations that reflect the industry’s dynamism and its high level of innovation, tradition and mechanical mastery, across both major Μaisons and independent creators. The top distinction, the “Aiguille d’Or” Grand Prix, was awarded to Breguet for the Classique Souscription 2025—a gold, classically styled watch with a single hand. A surprising outcome for many, considering that in recent years the award often went to highly complex models, such as the IWC Eternal Calendar in 2024.
But appearances can be deceiving. There are compelling reasons why this particular watch deserved the year’s highest distinction. First of all, 2025 marks the 250th anniversary of Breguet’s founding, a quarter of a millennium, a milestone very few watchmaking Μaisons can claim. And the qualities of this timepiece are many, as you can see here.
A first observation when reviewing the winners is that this year the awards were split right down the middle: 50% of the winning pieces come from traditional Swiss watchmaking and 50% from the independent scene. There were also no sweeping multi-award wins by major brands, with the exception of Chopard, which took home two awards. Max Büsser of MB&F also had a hand in two other awarded pieces (M.A.D. Editions and L’Épée 1839). Angelus, Anton Suhanov, Audemars Piguet, Bovet 1822, Bvlgari, Daniel Roth, Dennison, Dior Montres, Fam Al Hut, Gérald Genta, Greubel Forsey, Urban Jürgensen, Voutilainen and Zenith each secured one award thanks to their inspired creations.
The Jury’s Special Prize this year was awarded to Alain Dominique Perrin, president of the Fondation Cartier pour l’art contemporain, for his visionary contribution to promoting excellence in watchmaking.
The 90 watches nominated for an award—including all 19 winners—are on display at the Geneva Museum of Art and History until 16 November 2025. Afterwards, the winning models will travel to Dubai from 19 to 23 November as part of Dubai Watch Week.
Let’s take a closer look at all the watches that stood out, each one in its respective category…
