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The world’s foremost watchmaking event is gearing up for the largest edition in its history. Sixty-six brands will unveil their latest creations at Watches & Wonders Geneva 2026, including Audemars Piguet and ten additional watch brands. The Grande Maison from Le Brassus – absent from the Geneva Salon (formerly SIHH) since 2019 – returns in force. From April 14 to 20, 2026, Geneva will be the epicenter for professionals and enthusiasts alike, with a unified format that brings together the Salon and the In The City program.
In total, eleven new brands join this year’s exhibitor list: Audemars Piguet, the oldest fine watchmaking house still owned by its founding families; L’Epée 1839, Switzerland’s only manufacture specializing in high-end clocks; plus Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren. There are notable changes among existing exhibitors as well: H. Moser & Cie. and Frederique Constant are relocating and expanding their booths. There are also departures – five brands that took part at Watches & Wonders 2025 are not on the 2026 roster: Montblanc, Meistersinger, Bell & Ross, Speake Marin και Hysek.
To support these developments while maintaining the show’s high level of service, the Salon is adapting and expanding. Independent creators will now be showcased across two areas: the Carré des Horlogers, growing from 16 to 23 exhibitors, and the Mezzanine, expanding from 9 to 15 exhibitors –enhancing visibility and ensuring a more coherent layout overall. At the same time, the LAB – Watches & Wonders’ innovation hub dedicated to the technologies of tomorrow – opens its doors for the first time to startups and research laboratories, inviting them to submit concepts and proposals via watchesandwonders.com.
The format remains unchanged – four professional days followed by three public days – but the program itself is evolving: new exhibition spaces, museum collaborations, evening events, workshops, and activities for younger audiences. The signature Thursday nocturne returns with the support of the City and Canton of Geneva. Visitor transfers to and from the Salon are simplified thanks to a free shuttle service.
According to Matthieu Humair, CEO of the Watches and Wonders Geneva Foundation: “The 2026 edition of Watches and Wonders Geneva marks a turning point in our desire to set Geneva as a leading destination. Our ambition is to offer a genuine city-wide cultural program that goes beyond the Salon. We want to provide visitors of all generations with a rewarding, entertaining, and diverse experience”.
A. Lange & Söhne | Alpina | Angelus | Armin Strom | Arnold & Son | Artya Geneve | Audemars Piguet | Baume & Mercier | Behrens | Bianchet | Bremont | B.R.M Chronographes | Bvlgari | Cartier | Chanel | Charles Girardier | Charriol | Chopard | Christiaan Van Der Klaauw | Chronoswiss | Corum | Credor | Cyrus Genève | Czapek & Cie | Eberhard & Co. | Favre Leuba | Ferdinand Berthoud | Frederique Constant | Genus | Gerald Charles | Grand Seiko | Grönefeld | Hautlence | Hermès | H. Moser & Cie. | Hublot | HYT | IWC Schaffhausen | Jaeger-Lecoultre | Kross Studio | Laurent Ferrier | L’Εpée 1839 | Louis Moinet | March La.B | Nomos Glashütte | Norqain | Oris | Panerai | Parmigiani Fleurier | Patek Philippe | Pequignet | Piaget | Raymond Weil | Ressence | Roger Dubuis | Rolex | Rudis Sylva | Sinn Spezialuhren | TAG Heuer | Trilobe | Tudor | U-Boat | Ulysse Nardin | Vacheron Constantin | Van Cleef & Arpels | Zenith
