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My familiarity with American football is minimal, practically nonexistent. I don’t watch it, and so I don’t truly understand it either. I much prefer our own football, or “soccer,” as they call it in the U.S. That doesn’t mean I know nothing about it, though. Mostly from Hollywood films, but also from friends who have watched it, and of course from the dazzling Super Bowl shows that always make the headlines… What I have realized is that the NFL is not just a championship; it’s an experience, a part of American culture that has been captivating people for decades. And you certainly don’t need to be American to feel its pulse. Just watch a Sunday night game, with the stadiums roaring with fan chants, team colors flooding the stands, and the sense that every play could go down in history. Especially the Super Bowl, the grand finale, is not just another final; for millions it is the single most important sporting event of the year. That is why I was pleasantly surprised when I heard the news that Breitling is becoming the official watch partner of the National Football League.
Surprised, because this is the very first time the NFL has joined forces with a luxury watch brand, launching a long-term global partnership. To celebrate this unique collaboration, Breitling created two special series dedicated to every NFL team: the Chronomat Automatic GMT 40 NFL Team Editions and the Endurance Pro NFL Team Editions. These are two well-known and popular models of its permanent collection, now “dressed” in team colors and carrying the energy of the field directly to the wrist of the fans. Let’s take a closer look.
The first collection was designed for those who live the NFL not only through television, but also by traveling with their team to away games. Given the different time zones across the U.S., the Chronomat Automatic GMT 40 offers the solution: it features a dual time zone display and comes in the colors of every team. From the striking red of the San Francisco 49ers to the deep green of the Philadelphia Eagles, every fan now has their own watch.
Beyond the main dial color, the central GMT hand stands out in the team’s secondary shade. On the caseback, the team logo is engraved as a subtle yet meaningful reminder of loyalty.
The Chronomat Automatic GMT 40 NFL Team Editions feature a 40-millimeter stainless steel case, are water resistant to 200 meters, and are powered by the Breitling Caliber 32, a chronometer-certified movement by COSC. Like all Chronomat GMT 40 models, beyond their sporty character, they remain robust and stylish pieces that can be worn anytime and anywhere, from daily life to the intensity of game day.
The Endurance Pro models, on the other hand, are chronographs with a strong sporting DNA. Crafted from titanium, a material 2.2 times lighter than steel yet extremely resilient, they combine durability with comfort on the wrist. They are offered in 32 variations, each inspired by the colors of an NFL team, with the team’s logo displayed on the subdial at six o’clock and the NFL shield engraved on the caseback.
The black dial, the bidirectional rotating bezel, and the high-grade rubber strap give these watches a dynamic, “professional” sport character. The SuperQuartz™ 82 movement, chronometer-certified by COSC, ensures extreme accuracy, while the inner bezel carries a pulsometer scale in each team’s primary color, allowing you to check your heart rate, especially when a game goes into overtime. Endurance Pro chronographs are watches you can wear at training, but also in the most powerful moments inside the stadium.
According to both sides, the partnership between Breitling and the NFL is far more than a business deal. It is a union of two worlds that share the same values: precision, resilience, passion. On one hand, the NFL unites families and communities around football; on the other, Breitling creates watches that can become part of our own personal story. With the Chronomat GMT 40 and Endurance Pro NFL Team Editions, every fan now has the chance to wear a piece of the heartbeat of American football on their wrist. Fair enough. But I will add something more. These watches come in such a wide range of colors that I am certain they will tempt many men and women to acquire them, even if the sport itself doesn’t move them. I most definitely belong to that category.
