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This is the penultimate act of the …drama. Just yesterday, the official nominations for the Grand Prix d’Horlogerie de Genève (GPHG) were announced, bringing an end to the months-long wait for the 184 watch brands that had entered the competition. Over the summer, the 1,050 members of the GPHG Academy selected 84 wristwatches and 6 table clocks from the 302 models submitted, which now move forward to the final stage of the contest. Distributed across 15 categories, these exceptional creations in every respect will battle for one of the 20 coveted prizes, which represent the crowning achievement of an entire year’s work. Industry insiders often refer to them as the “Oscars of Watchmaking” because they are indeed the highest recognition a watchmaker, an independent creator, or a well-established traditional brand can attain. The Grand Prix “Aiguille d’Or,” literally “Golden Hand” in French, is the ultimate award of the competition, bestowed upon the most outstanding creation of the year.
The winners of 2025 will be announced on Thursday, November 13, during the awards ceremony of the 25th GPHG, which will take place at the Bâtiment des Forces Motrices in Geneva. The event will be streamed live on gphg.org, οπότε μπορεί να την παρακολουθήσει κανείς διαδικτυακά από όποιο μέρος του κόσμου κι αν βρίσκεται.
As has become customary in recent years, in the weeks leading up to the ceremony, the nominated watches will travel to different parts of the world. This year they will be exhibited in China (September 29 to October 8), in Turkey (October 15 to 20), and then in Switzerland (October 29 to November 16, 2025), at the Musée d’Art et d’Histoire in Geneva. Following the announcement of the awards, the winning timepieces will travel to Dubai, where they will be showcased at Dubai Watch Week from November 19 to 23.
From this year’s roster of nominees, it is clear that two traditional maisons, Audemars Piguet and Chopard, have secured six nominations each, with Piaget and Louis Vuitton following close behind with five each. Parmigiani Fleurier boasts four nominations, while both Bvlgari and the recently revived historic name Urban Jürgensen count three apiece. Equally interesting is the participation rate of brands from Asia—primarily Japan and China—where, beyond Grand Seiko (two nominations), notable creations come from Ming (two nominations), Tasaki, Fam Al Hut, Otsuka Lotek, Kyrono Tokyo, and Atelier Wen. Just as fascinating is the perfectly balanced ratio of traditional maisons and independent creators in this year’s shortlist, clearly reflecting the freedom and creativity that often define smaller watchmaking houses.
So, let’s take a closer look at the 90 nominees for the Grand Prix d’Horlogerie de Genève awards, distributed across 15 categories:
