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The LVMH Watch Week (LVMH Moët Hennessy Louis Vuitton), held in New York on February 21–22 and then in Paris on January 30–31, brought together nine watchmaking houses. We’ve already explored the 2025 novelties from Bulgari, Hublot, TAG Heuer, and Zenith. But it would be a shame not to mention, even briefly, the very impressive launches from the remaining five. Louis Vuitton brought its unconventional approach to time display; Tiffany & Co. dazzled with precious watch-jewels; Daniel Roth debuted a classically elegant model with a distinctive case shape; Gerald Genta returned with a playful and bold color palette; and L’Épée 1839 introduced a luxurious new watch box—not a watch. Let’s dive in.
In its debut appearance at LVMH Watch Week, Louis Vuitton unveiled several new Tambour Spin Time models, along with an all-new digital time display concept. First, the Tambour Taiko Spin Time collection returns with a redesigned case and a new in-house automatic movement featuring an improved Spin Time mechanism—a patented system where the hour markers take the form of 12 rotating cubes that display the time as they flip, while only the minute hand moves conventionally.
The main model, the 39.5 mm Tambour Taiko Spin Time, comes in two versions: one with a sunburst dial adorned with diamonds, and another with a dial made from hawk’s eye quartz. Both are powered by the new Caliber LFT ST13.01, offering a 45-hour power reserve.
New Spin Time Air 42,5 mm are available, with or without diamonds. In these, the cube system appears to float in mid-air. One standout is the Spin Time Air Antipode, which incorporates a world time function across 24 rotating cubes, a day/night indicator, and a central map of the world.
The flagship model of the line is the Spin Time Air Flying Tourbillon, which integrates the 12 rotating hour cubes with a central flying tourbillon, complete with Louis Vuitton’s iconic monogram flower on the tourbillon cage.
Louis Vuitton also introduced the Tambour Convergence, a model with Art Deco influences available in pink gold or platinum (the latter set with diamonds). The 37 mm case houses the new Caliber LFT MA01.01, notable for its minimal dial—there are no hands. Time is displayed through an elegant window at the top of the watch.
Although not available in the Greek market, Tiffany & Co. made its first appearance at LVMH Watch Week 2025, showcasing an array of spectacular timepieces that reflect the maison’s heritage, creativity, and artistic craftsmanship.
First up are two high-jewelry watches: the Bird on a Rock Full Pavé Diamond is covered entirely in 1,362 brilliant-cut diamonds on its 36 mm white gold case and intricate bracelet. The dial is ringed with 30 baguette-cut aquamarines, forming a sparkling nest for a tiny diamond-encrusted bird perched at 6 o’clock.
In a similar vein, the Bird on a Rock Tsavorite features 36 baguette-cut green tsavorites surrounding the diamond-paved dial, diamonds on the case and lugs, and a green alligator leather strap.
Jean Schlumberger’s iconic Sixteen Stone design is reimagined as a watch in the Twenty Four Stone, a dazzling piece in white gold set with at least 700 diamonds totaling 6.5 carats across the case, crown, bezel, dial, and lugs. The inner rotating bezel is adorned with 24 diamonds, and the hour markers appear as gold cross-stitch motifs—an homage to Schlumberger’s family ties to the textile industry.
The Eternity Wisteria Watch, inspired by Tiffany’s famous lamps, is a breathtaking 38 mm piece in white gold. Its dial is crafted in plique-à-jour enamel—a stained glass–like technique—with hues of water and sea. Large diamonds in varying cuts serve as hour markers.
The legendary 128.54-carat yellow Tiffany Diamond inspired the Carat 128 Facet watches. These 30 mm cushion-shaped timepieces are available in two variations: white gold with white diamonds and a Tiffany Blue strap, or yellow gold with yellow diamonds and a black leather strap. The back of the yellow gold version is engraved with the number 727, referencing the address of Tiffany’s flagship store in New York.
Last but not least is the Carat 128 Aquamarine High Jewelry Watch, a masterpiece in white gold with a diameter of 27 mm. Its dial is carved from a single 34.52-carat aquamarine, custom-cut to mimic the signature Tiffany diamond shape. This extraordinary watch wraps around the wrist with a five-row bracelet adorned with 913 diamonds weighing over 29 carats.
The revival of the Daniel Roth maison continues in 2025 with the Extra Plat Souscription, following the success of last year’s Tourbillon. This ultra-thin creation is a limited edition of just 20 pieces, crafted in 18K yellow gold and inspired by the classic C107 and C167 models that originally debuted in the early 1990s.
The 38.6 × 35.5 mm case houses a new hand-wound movement, the DR002 caliber, measuring only 3.1 mm thick and offering a 65-hour power reserve. The gold dial, adorned with traditional hand-guilloché decoration, is produced entirely in-house at La Fabrique du Temps.
This year’s standout from the Gérald Genta maison is the Gentissima Oursin Fire Opal. Housed in a 36 mm 3N yellow gold case with a sophisticated glass-blasted finish, the piece is set with 137 fire opals—vibrant stones sourced from Mexican volcanoes, showcasing warm orange, yellow, and red tones.
A matching orange carnelian dial adds to the visual impact. The faceted case and octagonal motifs in both the crystal and case design make this a uniquely striking timepiece. Inside ticks the GG-005 Elite movement by Zenith, paired with a custom-made oscillating weight in yellow gold.
The final maison participating in LVMH Watch Week 2025 was L’Epée 1839, which unveiled the Watch Box—a luxurious display case crafted from transparent acrylic crystal. This elegant container not only showcases your favorite timepiece but also incorporates a whimsical mechanical feature: at the push of a button, an internal mechanism raises the watch as the lid opens.
When the box is closed again, the mechanism rewinds itself. Entirely made in-house by L’Epée 1839, the Watch Box is priced at 9,900 CHF (excluding VAT) for those interested in owning this playful horological accessory.
