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TAG Heuer is a unique brand — with many facets and a vast range of watches in its portfolio: from classically styled to boldly sporty, from highly accessible starter pieces to sophisticated haute horlogerie, and from overtly masculine designs to refined women’s creations. A strong testament to this versatility was its presence at LVMH Watch Week, where the brand unveiled at least ten chronographs (not counting strap or bracelet variants), four women’s models, and one unforgettable tourbillon chronograph. Let’s take a look at this year’s debut…
The big announcement came in early January: TAG Heuer is officially returning as the timekeeper of Formula 1. To mark this decade-long partnership, the Swiss brand introduced a series of fresh, motorsport-inspired chronographs.
The popular Formula 1 collection now includes 44mm titanium chronographs in five colors, with either sandblasted or DLC finishing. Price: €4,850
Four feature black dials with vivid accent colors, while the fifth — Formula 1 Chronograph x Oracle Red Bull Racing — sports a checkered blue opaline dial and a forged carbon bezel with tachymeter scale. Price: €5,350
Equally impressive are the two Carrera Chronosprint x Porsche Rallye in limited editions of 911 pieces in steel and just 11 in 18K gold.
Both have black dials and are powered by the cutting-edge TH20-08 movement, which is engineered to time 9.1 seconds in honor of the Porsche 911 “147” that raced in the 1965 Monte Carlo Rally. Price: €10,050 (steel)
The Carrera family welcomes two new references with dramatic smoky-purple dials. The first is a 39mm steel chronograph with no bezel, housed under a domed sapphire glassbox crystal offering exceptional dial visibility from all angles.
A black inner flange with silver indices holds a tachymeter and 1/5th-second scale. Price: €6,550
The second is a 42mm steel chronograph with a one-minute tourbillon, limited to 200 pieces. At 14.3mm thick, it replaces the standard 6 o’clock running seconds subdial with a flying tourbillon, powered by the Heuer 02 TH20-09 automatic movement offering 65 hours of power reserve.
Price: €34,400
In both, the deep gradient dial steals the show, shifting from inky black at the edges to a rich purple at the center, with a dynamic sunray finish. Twin azuré subdials in black feature silver accents for clarity. Both watches are paired with perforated black rallye straps featuring purple calfskin lining on the reverse.
For women, TAG Heuer unveiled two new Carrera Chronographs 39 mm steel cases, with pastel dials in powder pink or metallic blue. Each features 72 diamonds on the bezel and 12 on the hour markers, with the TH20-00 automatic caliber inside, offering 80 hours of power reserve. So even if you leave it in a drawer all weekend, it’s still ticking Monday morning. Price: €8,450 (pink), €8,550 (blue)
Lastly, two new Carrera Date 36 mm models arrive with sunray-finished pastel dials in soft lilac or pink. Eleven diamond hour markers encircle the dial, save for the 6 o’clock date window. Through the transparent caseback, you can admire the automatic Caliber 7, which offers 50 hours of power reserve. The watches are paired with the updated Carrera H-bracelet in a mix of satin-brushed and polished finishing.
Price: €4,300
