More than 70 million euros raised at Phillips’ Decade One auction

Phillips Decade One
This figure marks a new world record for total revenue from a watch auction. One steel Patek Philippe Ref. 1518 alone fetched 15 million euros.

Not long ago, I had presented a story about a rare steel Patek Philippe with reference 1518 that was heading to auction in Geneva, explaining why this particular watch was so important. That very watch turned out to be the star of Decade One (2015–2025), the landmark auction staged by Phillips in Association with Bacs & Russo. Organized to celebrate a decade of achievements, records and unrelenting collecting passion, the sale delivered yet another world record: 83,018,538 US dollars, or 66,815,725 Swiss francs, or 71,753,407 euros. Whichever currency one chooses, the fact remains crystal clear: this is the highest total ever achieved in a watch auction. With this performance, Phillips can now proudly claim all three top-grossing watch auctions of all time.

Phillips Decade One

As mentioned above, the headline act of the evening, held at Geneva’s Hotel President on 8 and 9 November, was the steel Patek Philippe Ref. 1518, which sold for 14,190,000 Swiss francs (17,631,075 dollars / 15,238,641 euros). This result makes it the most expensive vintage Patek Philippe wristwatch ever sold at auction.

Decade One proved to be a true celebration of the global collector community that Phillips has cultivated over the years. Hundreds of watch enthusiasts travelled to Geneva to examine the timepieces up close and take part in the auction in person. For Phillips, watches have always been a means of bringing people together, sparking conversations, forging friendships, and creating memories in an atmosphere of energy and camaraderie. This is precisely why its auctions, for the past decade, have become a global meeting point where seasoned and new collectors gather around their shared passion for fine watchmaking.

Phillips Decade One

The two-day white-glove sale achieved a 100% sell-through rate, reaching a total of 66.8 million Swiss francs and reaffirming Phillips’ leading position as well as the strength of global demand for rare and important watches. A total of 1,886 registered bidders from 72 countries took part, including 1,718 online participants, while nearly 800 collectors were present in the room. The average price per lot reached 322,000 Swiss francs, with 12 watches surpassing the 1-million-franc mark.

The 12 most expensive watches sold at the Decade One auction were the following:

1. Patek Philippe Perpetual Calendar Chronograph ref. 1518 in stainless steel

Sold for: €15,238,641

Phillips Decade One
2. Patek Philippe Perpetual Calendar Chronograph Ref. 1518 “Pink-on-Pink” (1947)

Sold for: €3,832,749

Phillips Decade One
3. F.P.Journe Chronomètre à Résonance Souscription No.2 (2000)

Sold for: 3,572,865

Phillips Decade One
4. J. Player & Son “Hyper-Complication” pocket watch (1907)

Sold for: €2,404,388 (world record for a vintage British pocket watch)

Phillips Decade One
5. F.P.Journe Tourbillon Souverain TN “Régence Circulaire” (2019)

Sold for: €1,818,650 (world record for an F.P. Journe Tourbillon)

Phillips Decade One
Patek Philippe Perpetual Calendar Chronograph Ref. 2499 “First Series” with Wenger 18K yellow-gold case

Sold for: €1,753,679

Phillips Decade One
Rolex Cosmograph Daytona Ref. 6263 “Paul Newman, Oyster Sotto” in stainless steel (circa 1971)

Sold for: €1,493,795

Phillips Decade One
8. Rolex Cosmograph Daytona Ref. 6269 “Red Khanjar in 18K yellow gold with engraved caseback

Sold for: €1,480,801

Phillips Decade One
9. Patek Philippe Perpetual Calendar Chronograph Ref. 2499/100 in 18K yellow gold with Gübelin-signed dial

Sold for: €1,428,824

Phillips Decade One
10. Ferdinand Berthoud Naissance d’ Une Montre 3 “Unique Piece”

Sold for: €1,363,853 (world record for Ferdinand Berthoud)

Phillips Decade One
11. Rolex Day-Date “Rainbow” Ref. 18059 “Red Khanjar” (circa 1985), formerly owned by the Sultan of Oman

Sold for: €1,170,901

Phillips Decade One
12. Rolex Daytona “Paul Newman” Ref. 6239 “Golden Pagoda” (circa 1967) in 18K gold

Sold for: €1,170,901

Phillips Decade One

From historic Patek Philippes to today’s most innovative independents, Decade One captured the strength and maturity of the modern collecting community—and underscored the decisive role Phillips continues to play in shaping it.

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