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Bvlgari was one of the nine maisons that showcased their 2025 novelties during LVMH Watch Week (LVMH Moët Hennessy Louis Vuitton). The event was originally set to open on January 21st for the first time in Los Angeles. However, due to the tragic wildfires that devastated hundreds of thousands of acres and thousands of homes and businesses in the City of Angels, the California showcase was cancelled. Instead, LVMH opted to present the new creations by nine brands — Bulgari, Hublot, TAG Heuer, Zenith, Louis Vuitton, Daniel Roth, Gerald Genta, Tiffany & Co., and L’Epée 1839 — in New York (January 21–22) and Paris (January 30–31).
The New York presentation took place at the iconic Tiffany & Co. flagship on Fifth Avenue, as well as at nearby Louis Vuitton and Bulgari boutiques. In Paris, the event was hosted at the Cheval Blanc Paris hotel and within select maison boutiques.
At the dawn of 2025, Bvlgari chose not to focus on a new watch model but rather on something equally important: a completely new automatic movement that now powers its emblematic Serpenti Tubogas and Serpenti Seduttori collections.
The Caliber BVS 100 Lady Solotempo is the brand’s first automatic movement developed specifically for its women’s lines. Displaying only hours and minutes, it ranks among the smallest automatic calibers available today — ideal for jewelry watches like the Serpenti.
One of its standout features is a beautifully engraved rotor in a snake-scale motif, visible through the transparent sapphire caseback.
The new caliber debuted inside impressive Serpenti Tubogas models with single or double-wrap bracelets, as well as seven Serpenti Seduttori models.
LVMH Watch Week featured variations in yellow or rose gold with diamond-set bezels, bi-metallic versions in steel and rose gold, and full stainless steel editions with either black lacquer or white opaline dials.
Stealing the spotlight were two high-jewelry creations in white or yellow gold, entirely adorned with 875 diamonds across the case, dial, and bracelet. Each features a crown set with either a blue sapphire cabochon or a pink rubellite, respectively. a brand-new automatic movement now powering the iconic Serpenti Tubogas and Serpenti Seduttori lines.
