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NFL legend Tom Brady needs no introduction. Even if someone isn’t an avid follower of American football, they’ve likely heard of him, as he is one of the most prominent and widely recognized athletes in the United States. The fact that he was once married to supermodel Gisele Bündchen and shares three children with her certainly adds to his global fame. But among enthusiasts of haute horlogerie, Brady is also known for his exceptional taste in watches. He owns an impressive collection of high-end timepieces, many of which are custom made, specially commissioned pieces tailored exclusively for him. His latest acquisition is unlike any other. The seven-time Super Bowl champion, who retired in February 2023 after a spectacular 23-year career, has now added his personal touch to one of Jacob & Co’s most iconic timepieces. He presented a specially customized Twin Turbo Furious at the E1 Monaco Grand Prix.
This version builds on the breathtaking Twin Turbo Furious first introduced by Jacob & Co at the Baselworld global watch fair in 2018. Only now, the mechanics have been further enhanced and taken to new, thrilling heights. At its core beat two triple-axis flying tourbillons in constant motion, accompanied by a monopusher chronograph (meaning it uses a single push-button) that features a pit board time differential calculator, which compares lap times over five consecutive laps with second-level precision! And there’s even more. The watch also includes a decimal minute repeater, that chimes the time using cathedral gongs that are nearly twice as long as traditional ones, delivering a richer, deeper acoustic performance.
This unique and hyper-complicated masterpiece, valued at $650,000, was developed in close collaboration with Brady himself, ensuring every detail reflects his personal taste and mindset. Instead of the Jacob & Co. logo, Brady’s signature appears at 12 o’clock, and a single red ruby marks the hour; a subtle tribute to the jersey number he wore for over two decades during his illustrious career.
The forged carbon case, blending tones of black, grey, and white, is stripped of any superfluous elements. Meanwhile, the robust and ergonomic rubber strap gives the timepiece a performance-driven and resilient aesthetic, perfectly aligned with the world of competitive sports and racing.
The Twin Turbo Furious Tom Brady Edition comprises 832 hand-crafted components that work together in perfect harmony, a mechanical performance in itself: the two triple-axis tourbillons remain impeccably synchronized, the minute repeater delivers a crystal-clear sonic experience, and the chronograph serves as a precision instrument for tracking competitive timings.
According to Jacob & Co, the Twin Turbo Furious Tom Brady Edition is built upon three core values: precision, control, and flawless execution. Just like Tom Brady’s career. It is the result of two worlds coming together, driven by a single goal: to win. Does that sound a bit grandiose? Perhaps. But the final product justifies all the excitement.
