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World No.1 and Hublot ambassador Novak Djokovic claimed the 100th title of his illustrious career in Geneva, marking yet another important chapter in tennis history. The victory came just days after his 38th birthday and was celebrated alongside his family and Hublot representatives, only minutes away from the brand’s Manufacture in Switzerland.
“100 titles, infinite drive. Novak doesn’t chase time, he bends it. That’s the Hublot spirit,” said Hublot CEO Julien Tornare, reflecting on the significance of the achievement.
Djokovic commented: “Winning my 100th title here in Geneva, with my family in the stands, Hublot by my side, and the support of the Swiss crowd, is a moment I’ll never forget. Now I turn my focus to Paris.”
The victory in Geneva marked a return to top-level performance, with the Serbian tennis star looking strong ahead of Roland-Garros. On his wrist, Djokovic wore the limited-edition Big Bang Unico Novak Djokovic — a striking timepiece that debuted in late 2024 and immediately captured attention. This is the first limited-edition model Hublot has created in collaboration with the tennis champion.
The HUBLOT Big Bang Unico Novak Djokovic is crafted using the athlete’s own clothing and racquets — a symbol of his close partnership with Hublot. Specifically, the 42mm case and bezel incorporate recycled materials from Djokovic’s HEAD racquets and Lacoste polo shirts worn during Grand Slam tournaments in the 2023 season.
How did Hublot achieve this? The racquets were crushed, the polo shirts cut into a specific pattern, and the two materials combined with epoxy resin reinforced by quartz powder and glass fiber. The resulting composite was used to create the material for this limited edition of just 100 watches.
And because this is a watch made for a tennis player, the Big Bang Unico weighs only 49.5 grams, making it so lightweight it’s easy to forget you’re even wearing it.
Hublot’s design team also focused on details that will appeal to both Djokovic fans and watch enthusiasts. These include the yellow chronograph pusher, custom printings on the dial, and bezel screws subtly shaped to evoke a tennis ball. Additionally, the Novak Djokovic logo appears on the seconds hand and again on the movement’s rotor.
The Big Bang Unico Novak Djokovic comes with four interchangeable straps: an elastic terry-cloth sweatband with Hublot’s One Click system, a Velcro strap with a blue aluminum sports buckle, a white rubber strap, and a Lacoste strap. A Lacoste polo shirt is also included in the presentation box.
