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We take a nostalgic dive into the 1950s, an era when men wore impeccably tailored suits—fitted jackets and pleated trousers—crafted sur mesure by skilled tailors and complemented by the right accessories: hats, silk ties, and polished leather shoes.
It was a time of strict dress codes, yet a more relaxed, sporty approach to dressing was beginning to emerge. Hollywood icons like Cary Grant and Steve McQueen became style references thanks to their effortlessly sophisticated looks. It is from those remarkable men—and the spirit of their era—that Baume & Mercier drew inspiration to create the Clifton collection. If it had to be described in just a few words, they would be: timeless elegance, fit for a true gentleman.
The collection features a wide variety of models with smooth, round cases in stainless steel or gold, offered in classic diameters ranging from 39 to 42 mm. These are classic not just in size but in spirit—dimensions that transcend trends, especially appealing to modern men with a taste for vintage aesthetics.
The range includes everything from simple three-hand watches with date, to models featuring moon phases, and more complex calendar displays (day, date, moon phase). There are even perpetual calendar models—one of the most sophisticated horological complications, capable of accounting for leap years and requiring no date correction until the year 2100!
All of these mechanical marvels are powered by Baumatic automatic movements, considered among the finest on the market in terms of accuracy and reliability.
In 2024, the Clifton collection was enhanced with a line of patinated leather straps available in elegant tones: charcoal black, blue, green, burgundy, brown, and purple—six classic shades perfectly suited to a gentleman’s wardrobe. These straps feature a special color treatment that gives the fine leather a beautiful vintage gradient effect, creating the impression of a natural patina formed over time.
And the best part? The straps can be changed without any tools, thanks to Baume & Mercier’s easy strap-change system. So, no matter which Clifton model you own, you can transform its look in seconds—giving it an entirely new personality with just one simple motion.
Exclusive Agent: Chronoflam
