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That time of year has come again—one that, for us journalists, is filled with excitement, anticipation and, inevitably, long days of work waiting in the halls of Palexpo in Geneva. The countdown has begun. Watches and Wonders Geneva returns in 2026, from April 14 to 20, once again transforming Geneva into the global epicentre of high—yet not only—watchmaking. And I say not only, because alongside the Salon of Fine Watchmaking, the entire city comes alive. Dozens of additional brands, microbrands and independent creators are ready to welcome journalists, retailers and enthusiasts, either through parallel exhibitions or private presentations in the suites of central hotels, by appointment.
What unfolds during these days is far more than a traditional trade fair. It is a complete, immersive experience that stretches from the Salon to the heart of the city—a week-long celebration blending new releases, technological innovation, craftsmanship and culture.
This year’s edition marks another milestone, with the addition of 11 new brands and the continued expansion of the “In The City” programme. The Salon hosts 65 maisons of high watchmaking alongside independent companies, welcoming both industry professionals and the general public. More than 6,000 retailers, 1,600 journalists and approximately 15,000 invited guests are expected in Geneva. To put things into perspective, last year’s edition attracted nearly 55,000 visitors from 125 countries.
As always, attention turns to the new watch releases. Among the exhibitors are nearly all the major names, including Rolex, Patek Philippe, Cartier and Vacheron Constantin—joined this year by Audemars Piguet. Alongside them, independent creators and avant-garde brands make a strong statement, with names such as H. Moser & Cie., Laurent Ferrier and Ressence continuing to push the boundaries of contemporary watchmaking.
The renowned LAB within Palexpo enters a new phase, unveiling a redesigned space dedicated to innovation and cutting-edge technologies. Around 15 startups have been selected from a pool of 60 applicants, with a focus on innovation, sustainability and social impact.
At the same time, the “Wake Up!” exhibition offers a different perspective, exploring the history of alarm clocks from the Middle Ages to the present day. More than 50 objects from the Musée d’Art et d’Histoire de Genève are on display, inviting visitors to reflect on their relationship with time and the act of awakening.
Watches & Wonders 2026 extends well beyond the exhibition halls of Palexpo. The city centre itself becomes a key part of the experience, hosting a series of events that transform Geneva into a vibrant stage. A highlight is the partnership with the Montreux Jazz Festival, which, for the first time, curates the event’s musical programme. At Quai Général-Guisan, a new 600-square-metre venue inspired by the Montreux Jazz Club will host live performances, DJ sets and more intimate evening experiences for visitors.
At the same time, the city fills with activity: boutiques hosting presentations and events, guided tours across Geneva, and the famous Flower Clock at Jardin Anglais, by the lake, already dressed in the colours of the event.
At Pont de la Machine, the Watchmaking Village becomes a meeting point for those wishing to explore the world of horology up close. Workshops, educational initiatives and career presentations highlight the many paths within the industry. Meanwhile, the partnership with École cantonale d’art de Lausanne (ÉCAL) continues for a third consecutive year, with students presenting artistic installations that reinterpret the concept of time through contemporary creative lenses.
Participating Brands (Alphabetical Order)
A. Lange & Söhne | Alpina | Angelus | Armin Strom | Arnold & Son | Artya Genève | Audemars Piguet | Baume & Mercier | Behrens | Bianchet | Bremont | B.R.M Chronographes | Bvlgari | Cartier | Chanel | Charles Girardier | Charriol | Chopard | Christiaan Van Der Klaauw | Chronoswiss | Corum | Credor | Cyrus Genève | Czapek & Cie | Eberhard & Co. | Favre Leuba | Ferdinand Berthoud | Frederique Constant | Genus | Gerald Charles | Grand Seiko | Grönefeld | Hautlence | Hermès | H. Moser & Cie. | Hublot | IWC Schaffhausen | Jaeger-Lecoultre | Kross Studio | Laurent Ferrier | L’Epée 1839 | Louis Moinet | March LA.B | Nomos Glashütte | Norqain | Oris | Panerai | Parmigiani Fleurier | Patek Philippe | Pequignet | Piaget | Raymond Weil | Ressence | Roger Dubuis | Rolex | Rudis Sylva | Sinn Spezialuhren | TAG Heuer | Trilobe | Tudor | U-Boat | Ulysse Nardin | Vacheron Constantin | Van Cleef & Arpels | Zenith
Watching.gr will, of course, be present at Watches & Wonders 2026, bringing you all the latest releases and developments from the fascinating world of watchmaking. Follow us on Instagram @watching.gr to be the first to discover the news throughout Geneva’s watchmaking week.
